If you follow me on Twitter, you KNOW I’m a HUGE tennis fan. I have been since @Becker_Boris won Wimbledon at fifteen years old. Having only managed to make it to the Davis Cup, here in Portland, I’m TOTALLY EXCITED about heading to my first major grand slam, the #USOpen!
Spending hours watching the US Open Series made me start to think about how the players were using social media to report on their activities. This year’s Olympic games were filled with Twitter trend reports from Ryan Secrest, finally cementing the fact that Twitter had become a mainstream method of communication. So is your favorite player tweeting? Take a look at the follower count for the top players below. Which tennis Twitter accounts do you follow? Be sure to comment below with your picks to follow as we gear up for the US Open!
Do YOU Play Professional Tennis and Tweet?
I would love to hear from you. I have put together a quick survey for professional tennis players and need your participation. My goal is to learn about how the professional tennis industry manages their Twitter accounts and if there are any beneficial outcomes. All information will be reported on ANONYMOUSLY and you can get a copy of my findings.
Want a Comprehensive List?
Top 10 Men (Plus a few)
170K Followers – FAN posting news, couldn’t find an account managed by the Fed himself.
1 Million Followers
2.9 Million Followers – Authentic and multilingual posts.
1.1 Million Followers – Rarely updates.
170K Followers – No English, all Spanish.
100K Followers – All/mostly french.
3K Followers – Not updated in 2012.
123,000 Followers – Great insider photos and candid quips about life on tour. Funny and unexpected.
Follow on Instagram!
900K Followers – All Portuguese, BUMMER!
10K Followers- Tweeted pics of his new CHROME car!
1 Million Followers – Funny, honest, quality over quantity.
Top 10 Women
100K Followers – Shopping purchases and BAAAD texting slang.
7 million fans on Facebook NOT on Twitter, she claims she is ‘too boring.’
18K Followers – Not updated since November.
3 Million Followers
17K Followers – Nice, authentic and on topic. Photos of other tennis pros.
6) Sam Stosur – NOT on Twitter
9) Li Na – Couldn’t Find on Twitter
https://mobile.twitter.com/#!/AndreAgassi – GREAT role model off the court and on Twitter. Relevant tweets with inspiring shout-outs to fans and priceless pics. WAY to go Andre!
https://mobile.twitter.com/#!/darren_cahill – Personable, approachable, generously sharing insider info.
https://mobile.twitter.com/#!/Martina – Political, honest, encouraging debate and VERY active on Twitter.
https://mobile.twitter.com/#!/ChrissieEvert – Great pics and conversations with other tennis greats!
https://mobile.twitter.com/#!/PatrickMcEnroe – Topical and informed tennis updates.
https://mobile.twitter.com/#!/bgtennisnation – GREAT and current photos from the men’s tour!
About the Author – Lisa Peyton, Social Media Coach and Professor at Portland State University
Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as an adjunct professor at Portland State University, teaching Introduction to Digital Strategies for the Digital Marketing Strategies certificate program offered through the university’s Professional Development Center. Lisa is an avid blogger and publisher, acting as Executive Editor for ThoroughlyModernMarketing.com and FacebookAdvanced.com. She also regularly contributes content to Social Media Examiner and SocialFresh.com.
Her hands-on experience includes implementing successful digital strategies for Toyota, Integra Telecom, Intel, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards.
As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in social media executive coaching, to include social media strategy and development, content strategy and development and social media measurement, training and consulting.